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Keep up with our latest projects and digital fundraising trends here.

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New York University

Giving Day Campaign

MainSpring partnered with NYU for the ninth year in a row to execute on their Giving Day challenge campaign, #NYUOneDay. In 2025 NYU raised over $17M from over 11,000 donors and unlocked 28 challenges. Paid social drove over 40% of traffic to the NYU One Day site.

Each of our clients has different needs - that's why we don’t take a one-size-fits-all approach.

Washington and Lee University

Giving Day Website

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Duke Cancer Institute

Tree of Hope Invitation META Paid Ad

87.1% Engagement rate

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UC Davis Health

Doctors’ Day Campaign

1.9% click through rate

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Georgia Tech

Georgia Tech Reunion Giving Day

Save the Date Video