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Latest News

Keep up with our latest project and digital fundraising trends here.


Georgia Tech Reunion Giving Day

October 12, 2017

Georgia Tech and MainSpring teamed up to create an email campaign for Reunion Giving Day 2017. The milestone reunion class years of 1967, 1977 and 1992 were challenged to meet a participation goal. Not only was the Reunion Giving Day in honor of the reunion year, but it also marked the 132nd year of Georgia Tech's founding. Two pre-campaign emails were sent, eight emails were sent throughout the day and then a follow-up thank you email was sent to announce the results.

One helluva Reunion Giving Day
Reunion Giving Day has just 8 hours to go
Thank you - together we swarmed!


Share your thoughts. Shape the future.

April 3, 2017

The UC Davis campus is buzzing with new and exciting endeavors. To gauge interest and involvement in these new buildings, services, museums and more, the UC Davis Office of Development teamed with MainSpring to create a survey. The "Envision the University of the 21st Century" survey was sent to alumni and friends who were all entered into a drawing for an iPad mini. Once the viewer submitted the survey page, they were taken to a thank you page.

Envision the University of the 21st Century Survey
Share your thoughts. Shape the future. Email


UC Davis Give Day

April 2, 2017

MainSpring partnered with UC Davis on the launch of their first ever give day challenge. It coincided with Picnic Day, a longstanding tradition celebrating Aggie Pride.

UC Davis Give Day


NYU One Day

March 23, 2017

NYU called on the NYU community to join together for their second Giving Day on March 23rd. The support for #NYUOneDay was overwhelming with NYU exceeding their donor goal and raising over $700,000. MainSpring partnered with NYU on the Giving Day strategy, email communication, social media communication and website.

Coming Soon Site
Launch Site
Post-Challange Site


Update your information for a chance to win

February 18, 2017

This campaign was developed to encourage people to update their contact information and included a giveaway comprised of Duke basketball tickets and other basketball related prizes.

Update your information for a chance to win


Here to Win

January 20, 2017

LSU wrapped up their calendar year giving campaign with a 3 part email series that included a targeted strategy. The second email which was sent to everyone who had opened the initial email but not made a gift resulted with an open rate of 42.5%. This open rate reflected the engagement of this group and their continued interest with this LSU email series.

Here to Win
What we've accomplished this year


Farewell to Cardinal Farrell

December 8, 2016

The Diocese of Dallas teamed with MainSpring to create two emails that celebrated the then-Bishop Farrell's appointment at the Vatican as a Cardinal by the Pope. This monumental event was the source of much pride at the Diocese. Both emails included a video farewell message by Cardinal Farell.

Saying Farewell to Bishop Farrell
Celebrate Cardinal Farrell


Fall Senior Class Giving Campaign

November 17, 2016

To engage undergrad seniors and their parents and drive them to give, Robert H.Smith School of Business at University of Maryland teamed with Mainspring to create a senior class giving email campaign. The four part email series resulted in a 5.3% click through rate across the series, a 57% unique open rate across the series and a 1300% increase in giving compared to the prior fiscal year as of January 2017.

Leave Your Legacy

Rollins College

Rollins College

November 13, 2016

Rollins College launched an end of calendar year “You are the Reason” campaign to share student impact stories. A series of emails drove constituents to a website that featured five student videos. The videos were rolled out over the course of five weeks to ensure the content on the website remained updated and we saw 28% returning visitors to the site over the course of the campaign.

You are the Reason


Every Woman…Every Year! Website update

October 29, 2016

Spelman College celebrated their 10-year anniversary of the Every Woman…Every Year! website with an update of the site. A new feature was added – a gift calculator, which gives tangible items that gifts support on a daily basis. The site was ready for Homecoming 2016.

Every Woman…Every Year!


Life Loyal Fall 2016 Campaign

October 28, 2016

Alpha Chi Omega joined MainSpring for their fall Life Loyal Campaign email series. The audience was divided into four segments: general alumnae, VIP alumnae, alumnae who graduated from 1970-1980 and parents. The theme of this year’s campaign was “Add your name to a legacy that’s bigger than any one chapter could ever be.” Anyone who joined was automatically entered to win a Tory Burch tote bag. The send/resend strategy worked well and the campaign captured over 80 new joiners!

Alumnae email
70s/80s email
VIP email


ECU gives me an advantage

September 15, 2016

East Carolina University launched their Fall 2016 fundraising campaign with personalized emails for each of their main colleges. The email features a video introduction from the college's student and gives the constituents a chance to follow along with the student this semester through #myECUyear. ECU will update the template throughout the semester to continue to engage donors and highlight how their donations are making a difference on campus.

Brody School of Medicine
College of Allied Health Sciences
College of Engineering and Technology
College of Arts and Sciences


Insider Report

August 30, 2016

This Insider Report newsletter was created to drive awareness and engagement for the work at the Duke Cancer Institute. The newsletter contained feature stories, research updates and upcoming events focusing on the fight against cancer.

Insider Report


Because of you

July 26, 2016

Duke Cancer Institute thanked 2016 donors and asked them to renew their gift and continue helping Duke Cancer Institute in their mission to deliver individualized, compassionate care to every patient. The email showcases Duke Cancer Institute employees holding a thank you sign. The email send and re-send achieved a 40.9% email open rate and 4.2% click through rate, both exceeding industry averages.

Because of You


Thanks to you

June 30, 2016

Peter Morrissette’s journey with Duke Cancer Institute is featured in an email thanking all past donors. In a video link you hear from Peter and his family about his groundbreaking treatment and outcome at Duke Cancer Institute.

Thanks to You


Aggie Challenge End of Fiscal Year Campaign

June 22, 2016

UC Davis teamed with MainSpring for the annual Aggie Challenge to raise scholarship funds. This year’s theme was 8,000 donors in 8 weeks. They reached their goal with a mix of general messaging and segment-specific messaging throughout the 8 weeks. Each segment-specific email had a mini-goal along with a donor count tracker featured so that the viewer could keep track of their specific segment goal.

Annual Fund

UC Davis Email

Thank Goodness for Staff/End of Fiscal Year

June 12, 2016

To celebrate the Thank Goodness for Staff event on campus, UC Davis Health System targeted an email to employees encouraging them to enroll in payroll deduction or to make a one-time gift. Anyone who did so was automatically entered to win an iPad mini.

Thank Goodness for Staff