Email Series
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Email Series
This email series featured “30 Reasons to Give” in the last 30 days of the fiscal year to drive giving from constituents.
49%
Unique email open rate
1.7%
Unique click-through rate
An end of fiscal year email series to solicit gifts.
31.3%
Unique email open rate
45%
Increase in online number of donations
10%
Increase in number of donors
This email series highlighted a 60 Minutes segment featuring DCI's poliovirus therapy breakthrough.
30.6% Unique email open rate
15.3% Clicks per unique open
An email series soliciting and thanking patient donors for their continued support.
31.5% Unique email open rate
6.2% Clicks per unique open
This campaign ran from fall through spring and encouraged alumni to give back to their alma mater.
20.1% Unique email open rate
